Type Dominate brochure
The objective of the project was to take Micheal Berruit’s 13 Ways of Looking at a Typeface and convert it from the published spread on a webpage to fun to readable print media form. I was restricted to print media and restricted to only using 3 colors.
This project was fun in a few ways. It provided so many good opportunities for problem solving. How do I organize the text? What colors am i going to use? What’s the system? That is always what comes to mind first when doing any sort of graphic design project. Design is all about systems. This was my first draft.
I established somewhat of a system and grid structure with this.
First drafts of the poster design. Making sure I make the header type has big as possible to communicate how big the trail is along with this rugged nature I wanted to bring out of it.